Tracking ROI in healthcare advertising is essential for optimizing campaigns, improving budget allocation, and measuring the effectiveness of marketing strategies. Here are some of the best methods to track ROI in healthcare advertising :
Use Conversion Tracking
Set up conversion tracking on platforms like 7Search PPC to measure how well your ads lead to actual patient actions (eg, scheduling an appointment, filling out a contact form).
Track both online and offline conversions, such as calls made to the hospital or bookings for consultations.
Call Tracking
Many healthcare services rely on phone calls for appointments, so call tracking is a must.
Use unique phone numbers in your ads or landing pages to track calls generated from PPC campaigns.
Analyze call duration and the number of qualified leads to evaluate the quality of interactions.
UTM Parameters & Google Analytics
Add UTM parameters to your ad URLs to track specific campaigns, keywords, and sources in Google Analytics.
Monitor metrics like traffic sources, conversion rates, and bounce rates to understand campaign performance.
Goal tracking in Google Analytics can be set up to track specific actions like appointment bookings or form submissions.
Landing Page Analytics
Use heat maps and A/B testing tools (eg, Hotjar, Unbounce) to monitor user behavior on landing pages.
Track click-through rates (CTR) for calls-to-action (CTA), as well as form completion rates to gauge engagement.
Analyze bounce rates and exit pages to optimize landing page content.
Use Conversion Tracking
Set up conversion tracking on platforms like 7Search PPC to measure how well your ads lead to actual patient actions (eg, scheduling an appointment, filling out a contact form).
Track both online and offline conversions, such as calls made to the hospital or bookings for consultations.
Call Tracking
Many healthcare services rely on phone calls for appointments, so call tracking is a must.
Use unique phone numbers in your ads or landing pages to track calls generated from PPC campaigns.
Analyze call duration and the number of qualified leads to evaluate the quality of interactions.
UTM Parameters & Google Analytics
Add UTM parameters to your ad URLs to track specific campaigns, keywords, and sources in Google Analytics.
Monitor metrics like traffic sources, conversion rates, and bounce rates to understand campaign performance.
Goal tracking in Google Analytics can be set up to track specific actions like appointment bookings or form submissions.
Landing Page Analytics
Use heat maps and A/B testing tools (eg, Hotjar, Unbounce) to monitor user behavior on landing pages.
Track click-through rates (CTR) for calls-to-action (CTA), as well as form completion rates to gauge engagement.
Analyze bounce rates and exit pages to optimize landing page content.
