Dịch vụ What Are the Best Ad Formats on E-Commerce Ad Platforms?

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The best ad formats on e-commerce ad platforms vary based on campaign goals, but some stand out for their effectiveness. Sponsored product ads are a top choice, seamlessly blending with search results to promote individual items while boosting conversions. Dynamic display ads leverage user data to retarget shoppers with personalized product suggestions, driving return visits and purchases. For brand awareness, video ads are impactful, showcasing product features through engaging visuals. Carousel ads, which display multiple products in a single ad unit, allow users to explore options and improve click-through rates. Search ads remain effective for targeting high-intent shoppers actively looking for products, ensuring visibility at key purchase moments. Additionally, native ads integrate seamlessly with platform content, creating a non-disruptive user experience. Combining these formats with data-driven targeting ensures maximum ROI, helping brands attract, engage, and convert e-commerce audiences efficiently.