The platform you choose can have a big impact on your revenue and overall affiliate marketing experience. Two well-liked choices are 7Search PPC and Rakuten Marketing. The features, advantages, and possible disadvantages of these platforms will all be thoroughly compared in this blog. You ought to know more clearly at the end where you might wish to focus your efforts.
Understanding Affiliate Marketing
What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their websites. Affiliates promote products or services through unique tracking links and earn commissions based on their performance.The Role of Affiliate Networks
Affiliate networks act as intermediaries between advertisers and affiliates. They provide a platform where affiliates can find products to promote, track their performance, and receive payments. Rakuten Marketing and 7Search PPC are two such networks, each with its unique offerings.7Search PPC Overview
7Search PPC is a lesser-known PPC affiliate marketing platform that focuses on pay-per-click advertising.Key Features of 7Search PPC
Simple Setup
7Search PPC offers a straightforward setup process, making it easy for new affiliates to get started. The user-friendly interface allows affiliates to create campaigns quickly.Cost-Effective Advertising
With a focus on PPC, 7Search allows affiliates to bid on keywords and pay only when users click their ads. This can lead to a more controlled advertising budget.Targeted Traffic
The platform provides options for targeting specific demographics, ensuring that affiliates reach their desired audience effectively.Variety of Ad Formats
7Search PPC offers multiple ad formats, including text and display ads. This flexibility allows affiliates to choose the best format for their campaigns.Pros and Cons of 7Search PPC
Pros
- Quick and easy setup
- Cost-effective PPC model
- Targeted advertising options
- Variety of ad formats
Cons
- Limited brand partnerships compared to larger networks
- Lower overall traffic volume
Rakuten Marketing Overview
Rakuten Marketing is one of the largest affiliate networks globally, known for its robust technology and diverse range of products.Key Features of Rakuten Marketing
Diverse Product Range
Rakuten Marketing offers access to thousands of brands across various industries, including retail, travel, finance, and more. This diversity allows affiliates to choose products that align with their niche.Advanced Tracking and Reporting
The platform provides advanced tracking solutions, enabling affiliates to monitor their performance in real time. Detailed reporting helps affiliates optimize their campaigns effectively.Competitive Commissions
Affiliates can benefit from competitive commission rates, which vary based on the advertiser and product type. The platform often features high-ticket items that can lead to substantial earnings.High-Quality Support
Rakuten Marketing prides itself on offering excellent support to its affiliates. From onboarding assistance to ongoing guidance, the support team is available to help affiliates succeed.Pros and Cons of Rakuten Marketing
Pros
- Extensive brand partnerships
- Robust tracking and reporting tools
- Strong affiliate support
- Competitive commission structures
Cons
- Approval process may be rigorous for new affiliates
- Some users report a steeper learning curve