Power BI development company optimizes performance by designing efficient data models, reducing report complexity, and applying best practices in DAX (Data Analysis Expressions) to speed up calculations. They utilize Power BI's DirectQuery and Aggregation features to minimize the amount of data loaded into memory, improving load times. Incremental refreshes are implemented to handle large datasets more efficiently. Companies also fine-tune report visuals by reducing the number of elements on a single page and optimizing filters. Regular performance testing and updates ensure the solution remains fast and responsive as the business grows.