OTT advertising refers to advertisements that are delivered via streaming services and smart TVs, bypassing traditional cable networks. Unlike conventional TV ads, OTT ads are highly targeted, allowing advertisers to reach specific demographics based on viewing habits, location, and interests.
Benefits of Using OTT Advertising Platforms
- Highly Targeted Ads—Use data-driven insights to reach your ideal customers.
- Cost-effective—Less expensive than conventional TV advertisements.
- Measurable Results—Track engagement, impressions, and conversions.
- Flexible Ad Formats—Choose from video, interactive, or display ads.