The
best higher education ads that have successfully boosted enrollment typically combine strategic targeting, compelling storytelling, and clear calls to action. Several institutions have launched innovative campaigns, using both digital and traditional advertising channels to attract prospective students. Here are some examples of effective higher education ads that have made a significant impact on enrollment:
Arizona State University – "Learn. Grow. Succeed."
Arizona State University (ASU) ran a highly successful digital campaign focused on online education. Their ads used inspirational messaging, such as “Learn. Grow. Succeed.,” targeting working professionals who wanted to advance their careers through flexible learning. The ad emphasized ASU’s top ranking in innovation and offered clear paths to take the next step with a personalized call to action. By emphasizing flexibility and career growth, ASU successfully attracted adult learners, boosting their online program enrollment.
University of Phoenix – "We Rise" Campaign
The University of Phoenix has been known for its compelling marketing campaigns, and the “We Rise” campaign is a notable example. It focused on working adults and non-traditional students, highlighting personal success stories of graduates who overcame challenges. The ads were emotionally charged, focusing on the potential of education to change lives. This emotional appeal, paired with digital retargeting and tailored ads, helped the university maintain steady enrollment growth in a highly competitive market.
Southern New Hampshire University (SNHU) – "See Yourself Succeed"
SNHU is a pioneer in online education marketing, known for its engaging commercials on TV and social media. Their "See Yourself Succeed" campaign targeted adult learners and used stories from real students who found success through online education. The ads focused on the flexibility and accessibility of SNHU’s programs, showing that higher education could fit around a busy life. The university’s ability to combine personal storytelling with practical information has helped them significantly increase their enrollment numbers.
