Pay-Per-Click (PPC) advertising is a digital advertising model where advertisers pay a fee each time their ad is clicked. Essentially, it's a way of buying visits to your site rather than earning them organically. Here's a breakdown of how it works:
- Platforms : PPC is mainly used on search engines like Google and social media platforms like Facebook. Advertisers create campaigns targeting specific keywords or demographics.
- Bidding : Advertisers set bids for how much they're willing to pay per click. The higher the bid and relevance of the ad, the better the chance of securing a prime position on search results or feeds.
- Ad Auction : When a user searches for a term, an auction occurs in milliseconds. The search engine evaluates bids, ad quality, and relevance to determine which ads to display.
- Ad Quality : Quality Score plays a crucial role. It's based on click-through rates, ad relevance, and landing page experience. A higher quality score can lower costs and improve ad placement.
- Tracking and Optimization : Advertisers can track performance metrics like clicks, conversions, and ROI, allowing them to optimize campaigns for better results.
